JOB PURPOSE
Incumbent will be responsible for developing and implement effective Search Engine Optimization (SEO) strategies which includes coordinating content, design, social media and other activities. Managing offsite and onsite optimization projects and reporting on performance.
KEY RESPONSIBILITIES
ü Work closely with marketing & IT team in planning and implementing search engine optimization strategies that drive and results to the business
ü Implementing and developing SEO strategies.
ü Researching the competitors, both on-site and off-site.
ü Performing keyword research for content.
ü Writing engaging SEO content along with the Content.
ü Optimizing content regularly on the website.
ü Maintaining the website on a regular basis.
ü Developing and implementing link building strategies.
ü Collaborating with the Digital Marketing team.
ü Analyzing the website using the analytical tool.
ü Improving website performance.
ü Proposing changes in the website content.
ü Measuring the ROI and success of the website.
ü Staying up to date with the latest Google Algorithm changes.
ü Optimize the content of landing pages, blogs and websites
ü Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.