Purpose
Implement and monitor strategies to achieve targeted sales, TP and increase share from Sleepwell Showrooms on a sustainable basis by doing various promotional activities thus increasing footfalls and maximizing conversions, implementing policies, and schemes & introducing products to meet customer expectations.
Adherence to policies and availability of pop material :
Key Activities :
- Ensure all Showrooms adhere to legal, operational and safety requirements.
- Coordinate with Marketing for collaterals, branding and other point-of-sales material availability at Sleepwell World/ Galleries.
KPI :
- Delay in arranging branding / POP/collaterals, etc.
- Identify product display and branding-related deviations.
Visibility :
Key Activities :
- Implement visual merchandising strategies/guidelines for Sleepwell World / Galleries and monitor them regularly.
- Implement Product & Brand display guidelines across assigned Sleepwell World/ Galleries.
- Increase Brand visibility at Sleepwell World/ Galleries.
- Ensure proper In-shop branding, Signage, Festival Gate/ etc. at Showrooms.
- Increase Visual Display of entire range at Sleepwell World/ Galleries.
KPI :
- Non-compliance by Showroom to Brand display guidelines.
- Feedback on Visual display, branding and merchandising from senior management team.
Profitable Growth :
Key Activities :
- Monitor performance of assigned Showrooms to achieve RCV and TP targets and prepare analyze and submit MIS.
- Prepare activity chart as per budget assigned for Showrooms.
- Implement plans to promote high TP products.
- Educate Showrooms / Brand executives to sell high TP products.
- Implementation of showroom policy at Showrooms.
- Execute sales promotion programs as per showroom activity calendar.
- Facilitate Showrooms to achieve their sales target, and growth in high end sales.
- Initiate activities to Increase customer foot falls and convert them into Sales.
- Increase per customer billing.
- Monitor and analysis competitor's product, sales & marketing activities.
KPI :
- RCV, TP.
- Non-compliance to showroom policy.
- No. of customer footfall per month.
- Percentage conversion of customers per month.
- Increase in per-customer sales.
- No. of Sales Program executed per month as per the plan.
Showroom Concerns :
Key Activities : Ensure timely redressal of showroom concerns.
KPI : Complaints resolution time.
Team Development :
Key Activities : Recruit, train, manage & motivate brand executives across the region.
- Ensure Brand Executives have in-depth Product Knowledge in order to provide right product to the customer.
- Monitor conduct of Brand Executives through store audits and ensure CAPA.
- Coordinate with Internal Channel Training Department to conduct training programs for Brand Executives and Showroom Staff.
- Develop successor for Business Continuity.
KPI :
- Feedback on product knowledge and conduct of brand executives from senior management team.
- No. of training conducted.
Key Decisions :
- Decision on implementing Visual display and branding guidelines for Showrooms.
- Decision on implementing plan to increase customer footfalls, conversions and per customer billing. Decision on Implementing plan to increase RCV & TP from Showrooms.