I. Job Purpose
The job purpose of a Digital Media Executive typically involves overseeing and implementing digital marketing campaigns across various online platforms.
II. Key Responsibilities:
1. Create, execute, and manage digital marketing campaigns across various platforms (social media, email, web, etc.).
2. Analyze and optimize campaigns to improve performance and achieve marketing goals
3. Develop engaging and relevant content for social media, websites, blogs, and other digital platforms.
4. Manage and update content on the company’s digital channels regularly.
5. Maintain and grow our social media presence by creating and posting content, engaging with followers, and monitoring feedback.
6. Analyze social media metrics to optimize content and strategies.
7. Implement SEO best practices to improve website ranking and visibility.
8. Manage and optimize SEM campaigns to drive traffic and conversions.
9. Develop and execute email marketing campaigns to engage and nurture our audience.
10. Track and analyze email campaign performance to improve effectiveness.
11. Use data and analytics to identify trends and insights to improve execution plan
III. Qualifications:
Any Graduate in Marketing, Communications, or a related field.
Strong understanding of digital marketing concepts and best practices
Proficiency in social media platforms, SEO, SEM, and web analytics tools.
Creative thinking and problem-solving skills
Ability to work independently and as part of a team.