The Digital Marketing Specialist will be responsible for planning, implementing, and managing our digital marketing strategies across various platforms. This includes a strong focus on Search Engine Optimization (SEO), Social Media Optimization (SMO), and Social Media Marketing (SMM).
- Conduct keyword research and analysis to identify valuable search terms.
- Optimize website content, meta tags, and other on-page elements for search engines.
- Monitor and analyze site performance using SEO tools and analytics.
- Develop and execute social media strategies to enhance brand presence.
- Create, curate, and manage published content (images, video, written) across social media platforms.
- Monitor social media channels for trends, engagement, and feedback.
- Plan and manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, etc.
- Set up and optimize paid social media campaigns to achieve business objectives.
- Monitor ad performance, analyze metrics, and adjust strategies for better ROI.